Most of what we struggle with isn't a skills problem.
It's that we haven't built the awareness and practices to use the skills we have.
I'm Stu Graham. I work with people on what's underneath the thing they came in with — and I build small, useful tools for the people who do that work for a living.
Currently
CoachSim launched — an AI coaching practice environment for trainee and qualified coaches.
Coach Momentum in build — a small, deliberate emotional check-in app for coaches and their clients.
Working with coaches on the underlying patterns that shape their practice.
Writing weekly on Substack about the parts I'm still working out in public.
From the thinking
The Art and Craft of Coaching
Mar 9, 2026
On the relationship between coaching skill and coaching presence. How the best coaches aren't the ones with the most techniques — they're the ones who've learned to get out of their own way.
Continue reading →Selected work
Coach Momentum
A small, deliberate emotional check-in app for coaches and their clients.
Transcribd
An AI-assisted reflection tool for coaches and therapists working with their own session recordings.